Truly Hard Seltzer is a refreshing alternative to beer, wine, & cocktails. It’s crisp & clean like a seltzer with the alcohol content of a beer. Truly Seltzers are a summer staple for many young adults and our goal was to create a set of photos that encompassed that. How do you create a summer vibe in the middle of March in a St. Louis creative studio? We considered creating a beach in our studio, but sand prices are through the roof this time of year. We wanted our work to stand out on social media so we leaned on the bright colors of the cans and the summer colors of fresh fruit!
These photos were created for our own purposes. We have not worked with Truly to create social media content.
But, if you are a marketing manager at Truly and need some new creative…